Singapore Airlines extends distribution agreement with Sabre

Sabre to increase marketing campaigns for airline

Singapore Airlines has renewed its full-content distribution agreement with Sabre Travel Network, meaning all Sabre-connected travel agents will continue to have access to all Singapore Airlines’ fares, schedules and inventory. 

“Sabre is very pleased to extend our distribution agreement with Singapore Airlines and to further strengthen our existing strong and long-term relationship. We look forward to implementing this new distribution agreement, which will support Singapore Airlines strategies and its position as a premier full-service airline,” said Hans Belle, vice president and general manager, Asia Pacific, Sabre Travel Network.
With this agreement, Sabre will also support Singapore Airlines’ growth through increased global distribution system (GDS) media marketing by building awareness through promotions and campaigns via the Sabre GDS.

Sabre which is a global distribution system is increasing marketing campaigns with airlines such as Singapore airlines. This will bring profits into the Sabre travel network, and more airlines will be using Sabre, as their GDS system. The global distribution systems provide passengers with fares for flights, seat allocation, special requests for passengers and much more information which is ideal for a passenger traveling and airlines benefit from GDS systems as its a main data provider for airlines. As in the article is says GDS provide media marketing by the system offering promotions and campaigns via the system, so Singapore Airlines brand will be promoted.