MIDDLE EAST - Search engine heavyweight Google has signed up to Reed Travel Exhibition’s Arabian Travel Market (ATM) Technology Theatre as a sponsor.
As part of the newly-launched Digital Technology Day on 8 May, Google will be using the Technology Theatre to share insights of the travel industry and technology under the umbrella theme of ‘Think Travel’.
“This is a first for ATM and the regional travel and tourism community,” says Mark Walsh, Portfolio Director at Reed Travel Exhibitions. “Our partnership with Google will not only deliver industry data, but will showcase how technology plays a role in the travel industry - whether it’s searching for ideas or booking vacations or sharing their experience through social platforms.”
Google’s Gulf Regional Manager, Mohamad Mourad and Marie de Ducla, Travel Industry Manager for Google in MENA will share the findings of a Google-commissioned research study conducted by IPSOS.
The study will reveal the results of how travellers in MENA make decisions when it comes to travel and purchase behavior. Google commissioned a similar survey for the US travel market in 2012, with 7,500 respondents completing a 21-minute attitude and usage survey into travel habits and attitudes of leisure, business and affluent travellers.
The ‘Google Think Travel’ day will feature a series of seminars for industry professionals. Several Googlers will be flying in including Nigel Huddleston, Google’s Industry Head for Travel in the UK; Dr Bernd Fauser, Global Travel Accounts Director; Maciek Nowakowski, Google Travel Product Specialist, Edouard Mailfait, Mobile Travel Expert.
The dedicated Travel Technology Theatre was introduced in 2012 in response to the huge demand for technology-related content and the success of previous sessions within the main Seminar Theatre. Targeting all Arabian Travel Market attendees, the programme covers online travel trends, new developments in social media and advances in travel technology.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, Arabian Travel Market 2013 will be held from 6-9 May at the Dubai International Convention and Exhibition Centre.
Sponsoring a event as the Arabian Travel Market will get a boost in people travelling to the Middle East, and to destinations as UAE, Oman, Kuwait and Qatar. Google as a leading search engine, it will give information to people booking holidays in the Middle East, and increase knowledge of industry experts and travelers with data on the travel industry. Technology is really advanced, and more people want travel advise and see real experiences before they go to a destination, and this will guide people in choosing the right type of holiday. However most importantly travel experts and travel associations in the Middle east would like to collect data on what are the buyer behaviors of consumers are, and what attracts people in going to an particular destination. This will help Arabian Travel Market to promote its destinations, airlines, tour operators and hotels to consumers all over the world, but also to get people attracted to new technology in the travel industry, with the new technology theatre.
As part of the newly-launched Digital Technology Day on 8 May, Google will be using the Technology Theatre to share insights of the travel industry and technology under the umbrella theme of ‘Think Travel’.
“This is a first for ATM and the regional travel and tourism community,” says Mark Walsh, Portfolio Director at Reed Travel Exhibitions. “Our partnership with Google will not only deliver industry data, but will showcase how technology plays a role in the travel industry - whether it’s searching for ideas or booking vacations or sharing their experience through social platforms.”
Google’s Gulf Regional Manager, Mohamad Mourad and Marie de Ducla, Travel Industry Manager for Google in MENA will share the findings of a Google-commissioned research study conducted by IPSOS.
The study will reveal the results of how travellers in MENA make decisions when it comes to travel and purchase behavior. Google commissioned a similar survey for the US travel market in 2012, with 7,500 respondents completing a 21-minute attitude and usage survey into travel habits and attitudes of leisure, business and affluent travellers.
The ‘Google Think Travel’ day will feature a series of seminars for industry professionals. Several Googlers will be flying in including Nigel Huddleston, Google’s Industry Head for Travel in the UK; Dr Bernd Fauser, Global Travel Accounts Director; Maciek Nowakowski, Google Travel Product Specialist, Edouard Mailfait, Mobile Travel Expert.
The dedicated Travel Technology Theatre was introduced in 2012 in response to the huge demand for technology-related content and the success of previous sessions within the main Seminar Theatre. Targeting all Arabian Travel Market attendees, the programme covers online travel trends, new developments in social media and advances in travel technology.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, Arabian Travel Market 2013 will be held from 6-9 May at the Dubai International Convention and Exhibition Centre.
Sponsoring a event as the Arabian Travel Market will get a boost in people travelling to the Middle East, and to destinations as UAE, Oman, Kuwait and Qatar. Google as a leading search engine, it will give information to people booking holidays in the Middle East, and increase knowledge of industry experts and travelers with data on the travel industry. Technology is really advanced, and more people want travel advise and see real experiences before they go to a destination, and this will guide people in choosing the right type of holiday. However most importantly travel experts and travel associations in the Middle east would like to collect data on what are the buyer behaviors of consumers are, and what attracts people in going to an particular destination. This will help Arabian Travel Market to promote its destinations, airlines, tour operators and hotels to consumers all over the world, but also to get people attracted to new technology in the travel industry, with the new technology theatre.
Very long but interesting article Azhar. I learned a fair deal from this.
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