Tokyo's Marunouchi Hotel realized dramatic online and mobile revenue growth with Pegasus Solutions. In addition to the global distribution and booking solutions delivered with Pegasus Connect+, Marunouchi increased revenue from online bookings by 900% in 2012 using Pegasus' OpenView Internet Booking Engine (IBE).
"The previous internet booking engine we had was designed for local use, and made the booking process too complicated for international guests to follow." Said Keiichi Mogi, director of sales and marketing for Marunouchi Hotel. "OpenView from Pegasus makes it much easier for guests to find and book what they're looking for. As a mobile booking engine, OpenView also significantly increased our presence among smartphone and tablet users. We are seeing the mobile audience grow rapidly as bookings keep pace with new mobile users."
With the dramatic increase in profitable direct bookings, more guests are enjoying the Marunouchi Hotel's upscale amenities. The hotel, situated directly in front of Tokyo Station, showcases stunning modern Japanese décor in an impressive array of room choices to suit every guest's needs. Ideal for business or leisure travelers, Marunouchi also features French, Japanese and Teppanyaki Grill restaurants, a cigar bar, meeting rooms and unique shops.
As more people use advanced technology there is great business and revenue growth for the hospitality and tourism industry. Marunouchi Hotels have increased their online and mobile booking revenue by 900% and Pegasus Solutions have helped them build their marketing though their 1000 channels. More people are finding bookings for hotels online often and on their Ipads, Iphones etc as its again an easier way for customers to access the information with one touch away. Their Openview engine is designed in a way to increase mobile bookings and its easier for guests to find and book rooms.
Remarkable article Azhar. Marunouchi Hotel increasing their online and mobile booking revenue by 900% is an enormous figure!Very impressive! Clearly shows the improvement of technology is improving the tourism industry as its making bookings more accessible, using smart phones, tablets and other devices.
ReplyDeleteMore people are using technology. It is essential for businesses and the Tourism industry. It is impressive that the Marunouchi Hotels have increased their revenue by so much! With the improvement, it clearly shows how using Iphones, Ipads and other devices can be beneficial.
ReplyDeleteYeh technology can make beneficial profits for hotels like this, and thank you for your comments. You both have made great points which should be considered.
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